Remember a few years ago when social media platforms were being written off as something to be experienced then discarded for more serious pursuits? Well, that is evidently not the case anymore. With almost half the population of the world religiously invested in some form of social media platform, it has become as serious as it can get.
The result is an influx of companies and individuals trying to leverage the potential these platforms have to take their business to the next level. While some of the endeavours have achieved tremendous success, a good number of them fizzle out before they even begin.
Over time, a crucial lesson has been learned: People have fickle attention spans. There is just too much information available these days and members of your audience will likely just swipe to the next thing if you do not impress them well enough.
To get to that sweet spot, you must first come up with a social media marketing strategy that will ensure members of your target audience stay long enough on your page to be able to be awed by all your cool presentations and promotions.
1. It’s All About Community.
Look, followers and fans are a great thing to have online, but that should not be your end game. In fact, it is the first battle in a never-ending struggle of maintaining your current followers and attracting new ones.
The secret to maintaining this balance is simple: Engage your audience and turn them into a community. Don’t repeat your old posts over and over again. Instead ask your audience questions, like their posts and inject some humour in those droll updates. It will keep your audience coming back and guess what, they will bring more people.
2. Spice Up Your Content
You need to unlock your inner creative on this one. People love abstract, catchy content and it can only bring positive returns as long as it remains relevant to what you are selling. Interesting, thought-provoking imagery and motion graphics should be used regularly to pass your message. It will give your audience something to think about long after they have put their phones down.
3. Utilize Brand Advocates
A satisfied customer is a happy customer. Invite customers who have used your products or services in the past to make testimonials about what they loved about your brand. You can then spread the good vibes by posting the testimonials on your social media page. This will build a reputation of trust and competence around your brand which is bound to attract new subscribers.
4. Utilise Streaming features
Almost all social media platforms have a live streaming service included. You can use this to your advantage by showing people the faces behind the product. By doing this, you make your audience relate with you more, cultivating brand loyalty.
6. Stay On Platforms Relevant To You
The days of only Facebook and Twitter dominating the social media scene are long gone. These days, new social media platforms are emerging regularly. Some like Tiktok are rising so fast and a bigger attraction to the younger audience. While you might want to flex your reach by being on every platform, you will find yourself spread thin. The best approach is to single out the platforms that a good chunk of your target frequents and maximize your influence in them.
7. Content is King
Mediocre content will bring your social media marketing campaign crashing down in pieces. Take time to study your online audience then invest in a content marketing plan that will help you achieve the goals you will have set for your campaign.
Go ahead and take a social media marketing course if you can. This will help you learn all the relevant things you have to do to make your content marketing efforts a success. Generally, you should always strive to create content that not only provokes your audience to think but also engages them creatively at the same time.
8. Integrate Chatbots
Chatbots are quickly becoming more useful with each passing day as more businesses look for ways to resolve customer needs without human intervention. The best part is that they are designed to fit seamlessly with all the major social media platforms people use the most. If you have no idea how to make them part of your business, speak to a social media marketing agency for help.
9. Be Consistent
Creating a unique look for all social media platforms is a good way to ensure that you stand out in all the other platforms you are on. This can be achieved through simple things like unique fonts, colour schemes and cover pages.
10. Be Ahead Of The Curve
Keeping your ear to the ground about relevant trends in your industry should be a no brainer. You will be able to stay relevant with your audience at all times. It will also enable you to anticipate what the next trend might be, putting you a mile ahead of your competition.
What’s now left is for you to put all these social media marketing strategies into action. If done well, the outcome will definitely be great.